Chief Outsiders is a large national fractional CMO firm that matches businesses with a CMO from its bench. Mermaid Marketing is a solo practice: Rio Herbik is the CMO on every engagement, embedded directly in the business, with no matching process and no bench rotation.
Chief Outsiders is a large national fractional CMO firm that matches businesses with a CMO from its bench. Mermaid Marketing is a solo practice: Rio Herbik is the CMO on every engagement, embedded directly in the business, with no matching process and no bench rotation.
Direct access to one senior operator, continuity of relationship, flexible scoping without firm-level minimums, and deep local market knowledge in Charleston and the Southeastern US.
When a business needs multiple simultaneous CMOs across divisions, deep industry-specialist matching from a large bench, or enterprise procurement infrastructure. Mermaid Marketing is built for single-market professional service providers, not enterprise portfolios.