Mermaid Marketing is a fractional CMO practice headquartered in Charleston, South Carolina. Rio Herbik provides embedded marketing leadership to professional service providers in Charleston, Mount Pleasant, Summerville, Greenville, Columbia, and throughout the Southeastern US.
Mermaid Marketing, led by Rio Herbik, is a Charleston-based fractional CMO practice serving professional service providers. Rio works directly with every client — there is no account manager layer and no junior team executing the strategy.
Fractional CMO retainers in the Charleston market typically run a fraction of a full-time CMO salary, which averages well over $200,000 annually with benefits. Mermaid Marketing scopes engagements to the business rather than selling fixed packages; pricing is shared on a discovery call.
An agency executes marketing tactics. A fractional CMO decides which tactics are worth executing, sets the strategy, and holds the agency accountable to revenue outcomes. Businesses with existing agency partners but disappointing results usually need leadership, not more execution.
No. Mermaid Marketing is headquartered in Charleston, SC and serves clients across the Southeastern US, including Greenville, Columbia, Charlotte, Raleigh, Savannah, Atlanta, Jacksonville, Tampa, Nashville, and Birmingham.